Food Marketing Consumption and Manufacturing †MyAssignmenthelp

Question: Discuss about the Food Marketing Consumption and Manufacturing. Answer: Introduction Planning is an important tool for every business to get success because it covers every potential aspect and secure business from any potential issues. It is the report which will cover the specific part of planning event in Singapore which is not done yet. Sky dining would be new theme for the citizens of Singapore because it is different theme. It would be attractive for the tourist as well as local residents to have the dinner in different way which would increase the economic development. Dinner in the sky would be done by using a crane to hoist its dinners, tables and waiting staff 120 feet into the air. It will be helpful for me to enhance my knowledge about various topics and new idea will give opportunity to the pubic of Singapore to learn new things. The information can be gathered from secondary source and secondary data can be gathered from journal, articles, news paper, and review by other authors and many more. Feasibility study defines the problem as well as opportunity to be studied along with that it represents the analysis of the current mode of operation and evaluation of alternatives and permit upon various courses of an action. The main body of this report will cover the key issues and consideration such as market, finance, legislation, concept and design. The description about the proposed idea and related term to open new startup will be discussed in this report. The concept of sky dining will provide the events such as marriage, cocktail parties, product launches and television broadcast. It is unusual restaurant themes in all over the world. It will provide variety of products and services. Dinner in the sky is done by using a crane to hoist its dinners, table, and waiting staff 150 feet into the air. It has been found that the communication agencies have specialty in the fun group and there is a company which is specialized in amusement parks installations and deploying cranes. It would be different concepts to make a childs come true: a flying dinner table in the sky will gives different fun and experience. There would be certain limit of person that is 20 to 25 at one time. Identity of product offer This theme will be different for the Singapore and the offered product will be categorized in to Santa in the sky, lounge in the sky, marriage in the sky and the showbiz in the sky. Santa in the sky will give amusement to the children and the will have lot of fun with Santa in the sky. Marriage can be done in different form if people choose this thing to get married. Showbiz is the different thing which will give fun to the people to provide amusement such as music dance and many more in the air. Lounge in the sky is providing experience to enjoy in air with favorite people (Melo, Nickel Saldanha-Da-Gama, 2009). Design will be made after analyzing various aspects such as external and internal aspects. It is necessary to make it by keeping the safety of people in the mind. The structure of sky dining should be constructed under most qualified engineer and after proper testing, it will move ahead to provide different fun (De Mooij, 2013). The hard dimension of this project can be covered with financial aspects and infrastructure. Soft dimension for this project will be social capital and networks and human capital and learning process (David, 2011). Aspects to be considered There are numerous aspects which should be considered for implementing this new project in Singapore. It is vital to think about the theme of the project and it should be made as per different theme such as Santa theme, lounge theme, marriage theme and show biz theme. The atmosphere of the sky dining in the Singapore should be colorful and under control. The service of products should be different and for this staff will hire and training will be given to them for providing efficient services to them. Number of seat in sky dining should be limited i.e. 20 to 25 seats. The structure of sitting zone will be made as per taking consideration of comfort as well as safety of the people. The look of sky dining will be interesting and wondering. The dinner will cost $290 per person. The level of staffing will be 20 to 25 staff. It will meet with latest technology and the future maintenance will be done time to time so that chances of accidents can be lesser. A team will be available for emer gency and the control on the crane will be manually as well as automatically so in case of any emergency manually can be controlled (Bart, Bontis and Taggar, 2001). Provision will be made for potential change so that the changes can be done as per amendments in the technology. Market segmentation is the process in which broader range of groups is classified as per their interest and demand. In this element existing and potential customers are involved in to subgroups of customers which are based on some type of characteristics (Peters, Beck, Lande, Pan, Cardel, Ayoob and Hill, 2016). It is essential for the theme restaurant to set the target for providing the services because theme restaurants are the combination of food with fun. As it will be made on different themes, children will attract mostly towards Santa theme and rest theme will cover young age group. The cost of this restaurant is high that is why the medium level person cannot afford it (Sanders, 2008). The target will be those people that earning is higher. It has been analyzed that the quality of the food and services are major thing to attract the customer along with that the people who are fond of experience new things will be covered in the target market (Hollensen, 2015). Advertising is the major components for promoting the new project i.e. sky dinning. Safety is foremost priority for the new event in the Singapore. There are number of methods available in the market which will be helpful to promote the new concept to the all over the world. It has involved new concept and theme in the event which should be reached to the people so that they can get experienced of this new event. Social media, newspaper, radio and mount to mouth are the major key component of promotion (Menon, Bharadwaj, Adidam and Edison, 2015). Promotion will be done by analyzing the market research budget and segmentation. It has been analyzed that the competition is in this field is huge because there are number of countries that have provided this services to number of customer. That is why it is important for this to include various themes in one concept which may attract number of tourist towards it. Competitive strategy is the process to attain the competitive advantages in adequate manner or preplanned. The option of consumers to serve in a specific country or region and with a specific culture dictates how and how much company can accept or adapt the value proposal of the company (Yunna and Yisheng, 2014). Product and Service The range of products and services of this concept is entirely interesting. The product and services will be provided to the customer based on theme (Ashley and Tuten, 2015). This theme will be different for the Singapore and the offered product will be categorized in to Santa in the sky, lounge in the sky, marriage in the sky and the showbiz in the sky. There is certain number of waiters and staff will be available to provide the efficient services to the customer. Chefs in the sky will be different view for the customers. Pricing decision is important for the business because it decides the potential benefits in an appropriate manner. A price skimming is an effective pricing strategy to help business expand sales on new services and it includes setting rates high during the introductory phase. The most advantage of the price skimming is that it allows enhancing to build profits on early adopters before falling prices to attract more price sensitive customers. The strategy of pricing should be decided on the basis of pricing increase profitability, market penetration, increase revenue per customer and market share (Ghysels, 2011). Feasibility is considered as a vital for implementing the new concepts in new place. The location will be decided as per the convenience of the customers as well as the other stakeholders. It has been analyzed that the space of this new event will require in huge manner so that the crane easily lift the base of the restaurant in the air (Teixeira Antunes, 2008). However, Singapore is the attractive place and number of customer visits to explore new things and adventure that is why the location of this event will be in middle in the city. Specific consideration Every business should have a business plan which is considered as a projection of the expected potential performance of the business and how this will be attained. A specific consideration will be established of financial plan to examine the position of the event in the next 5 years. In the context of financial models consideration, it is vital to identify expenses of sales and a function of other variables. The format of financial model should be as simple as possible. Along with that it is necessary to define the goals, growth, share off market, vision and mission of the proposed plan so that everyone included customer as well as employees can get to know about the growth strategy of the business and move ahead as peer planned decision. The specific consideration of this proposed plan will be sales potential, labor availability, and location availability, environmental and toxic waste consideration (Charlton Cosgrove, 2015). Along with that failure of the project should be conside red while implementing because every coin has two aspects. The fund for extra cost should be kept beside so that in case of any loss the organization can bear it easily. Paying of tax to the government is the liability of the each organization so that the rate of the products and services should be settled by considering the tax rate of Singapore. There are various kinds of taxes such as payroll tax, income taxes and other taxes. Hiring and retaining the best qualified to provide the services are integral to the success of every business. risk management is necessary for the business and it has been analyzed that some kind of insurance coverage are required by law while other are required by essential to put off the destruction of the business. Risk management involves loss control programs that reduce the harshness and frequency of losses (Lyles, Fruchterman, Youdelman, and Schillinger, 2017). Conclusion It has been concluded that marketing management is necessary for developing the business in new place because it helps to determine the various aspects while taking decision in the context of taking new concepts at new place. The idea of opening of sky dining in Singapore is interesting because Singapore is the tourist place and number of tourist visit there to experience the beauty of the Singapore. This idea will attract them more and they visit more which will enhance the economic development. It has been found that there are number of countries that have this concept and provide interesting experience to their customers. Security should be foremost for developing new project and risk assessment will be helpful to determine various aspects regarding execution of new concept or event in Singapore. References Ashley, C. and Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Bart, C.K., Bontis, N. and Taggar, S., (2001). A model of the impact of mission statements on firm performance.Management decision,39(1), pp.19-35. Charlton, K. E., Cosgrove, S. E. (2015). Dumpster diving for dinner: do you have what it takes to eat freeganfood?. David, F.R., (2011).Strategic management: Concepts and cases. Peaeson/Prentice Hall. De Mooij, M., (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Ghysels, J. D. (2011). Dinner in the Sky.Handicraft,7, 007. Hollensen, S., (2015).Marketing management: A relationship approach. Pearson Education. Lyles, C.R., Fruchterman, J., Youdelman, M. and Schillinger, D., (2017). Legal, Practical, and Ethical Considerations for Making Online Patient Portals Accessible for All.American Journal of Public Health,107(10), pp.1608-1611. Melo, M. T., Nickel, S., Saldanha-Da-Gama, F. (2009). Facility location and supply chain managementA review.European journal of operational research,196(2), 401-412. Menon, A., Bharadwaj, S.G., Adidam, P.T. and Edison, S.W., (2015). Effective Marketing Strategy-Making: Antecedents and Consequences. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 224-224). Springer, Cham. Perner, L. (2018). Food Marketing, Consumption and Manufacturing. Retrieved on 16th January, 2018 from: https://consumerpsychologist.com/food_marketing.html. Peters, J., Beck, J., Lande, J., Pan, Z., Cardel, M., Ayoob, K. and Hill, J.O., (2016). Using healthy defaults in Walt Disney World restaurants to improve nutritional choices.Journal of the Association for Consumer Research,1(1), pp.92-103. PropertyNet, (2014). 12 Major Hotel Deals in Singapore for year 2013. Retrieved on 16th January, 2018 from: https://propertynet.sg/12-major-hotel-deals-singapore/. Sanders, T. J. (2008). Dining in daylight: a study of the use of daylight in a faculty dining hall in Muncie, IN: programming, strategy, and examples:[an honors thesis (HONRS 499)]. Teixeira, J. C., Antunes, A. P. (2008). A hierarchical location model for public facility planning.European Journal of Operational Research,185(1), 92-104. Yunna, W. and Yisheng, Y., (2014). The competition situation analysis of shale gas industry in China: Applying Porters five forces and scenario model.Renewable and Sustainable Energy Reviews,40, pp.798-805.